High-Profit CRO Tip: Fix Your Hero Section
Your landing page has 3 seconds to hook the visitor emotionally, make the value obvious, and direct their next move.
Yet 90-95% of Shopify brands waste this moment with generic headlines, boring visuals, and a confusing structure.
This is the hidden reason why they struggle with high-bounce rates and low conversion rates.
Remember, the more you spend on ads — the stronger your first impression needs to be.
So do this...
Redesign your landing page hero section (first section) to focus on emotional benefits or your unique mechanism.
The hero section is the highest-leverage asset on your site.
Nail it, and you improve every single downstream metric:
- Bounce rate
- Engagement
- Conversion
- AOV
HOW TO EXECUTE:
- Write 2–3 bold new headline/subheadline combos focused on your main selling point and resonate with your customer persona.
- Support each version with an different image that reinforce the main promise of product.
- A/B test each for 7–10 days (or until you hit statistical significance)
- Track scroll depth, clicks, and CVR to determine the winner.
If you want to master this level of CRO and build pages that convert consistently, my new full CRO course is now live with a 60% Black Friday launch discount.