How to build a "better" offer

Hey, it's Osh from Conversion Alchemy here.

If you want to know how to build a better offer – I will tell you.

But first, let me communicate why an offer is so critical to begin with...

If you don't have a high-AOV (average order value) offer...

You will struggle to profit reliably from your ads.

This means you wont be able to outbid your competitors, and you won't be able to scale quickly.

Rho Nutrition didn’t scale with $29 bottles.

They scaled with a $335 bundle — the “Total Rho Stack” (sold out after launch).

Why?

Because they stopped selling “more products”…

And started selling more value.

Shifting to high-AOV bundles helped them grow profitably — and consistently.

You can do the same.

Try this today:

Take 3 bestsellers (that compliment each other).

Create a bundle that solves a complete problem.

Price it 3x higher. Add a guarantee.

Now, I want to address this common question:

Do I need a high-AOV offer if I have a good LTV?

Your offer is part of your LTV.

(LTV means "Lifetime Value" – an estimate of the average revenue that a customer will generate throughout their lifespan as a customer.)

By crafting a high-AOV offer you will be guaranteeing a healthy LTV.

Both are interconnected.

But the secret is to try to maximize your LTV as soon as possible – don't wait months down the line.

This is more risky and more likely to fail.

Hope you got value from this!

– Osh

P.S. Want to learn how me and my team can scale your DTC brand faster and more reliably with high-converting landing pages and funnels? Book in a free call with me here: (link)​

Resources

• Join free 30 Day Course: (link)​
• Get a free audit of your brand: (link)​
• Book a free call with Osh: (link)