Hey, it's Osh from Conversion Alchemy here, here's your high-profit CRO tip for today:
Shoppers hesitate most at the moment of purchase.
Since we know the the Add-To-Cart button gets a lot of "eyeballs" on it, place your guarantee next to the ATC button so more people see it + more doubt is removed.
Remember: Guarantees don’t work if shoppers don’t see them.