The 5-second rule (for landing pages)


Hey, it's Osh from Conversion Alchemy here.

Your hero section has one job:
Convince in under 5 seconds.

Here’s how:

  • Start with a benefit-driven headline.
  • Pair it with a visual that reinforces the message.
  • And make sure it’s easy to read.

For example...

Don’t show the red light therapy cap.

Show the regrowth...

Try this today:

  • Audit your hero.
  • Look at your image + headline.
  • Do they tell the same story?
  • If not, tweak them until they do.

Hope you got value from this!

Have a question? Reply to me here.

– Osh

P.S. Want to learn how me and my team can scale your DTC brand faster and more reliably with high-converting landing pages and funnels? Book in a free call with me here: (link)

Resources

  • Join free 30 Day Course: (link)
  • Get a free CRO audit: (link)
  • Book a free call with Osh: (link)

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