Hey, it's Osh from Conversion Alchemy here.
Here’s a big mistake I see a LOT of brands make:
When it comes to optimizing their ad spend... they are focusing all their efforts on one page.
This is limiting their results.
Just testing and improving one page means you're putting all of your eggs in one basket.
And 99% of the time — there's better flows that they haven't even tried yet that would get them 5x more results.
This is what separates normal brands from brands at the 9+ figure level.
Normal brands are sending there ads to a limited number of unoptimized flows...
Which is capping their ad performance — and their ability to scale efficiently.
9+ figure brands, on the other-hand, are sending their ads to multiple, optimized flows...
By regularly testing, they will find better angles and flows—allowing their ad spend to go further and further...
To scale reliably you need to:
- Test different messaging angles — to find better and better angles that resonate with your audience.
- Test different flows (for example, would your ads convert better if we sent traffic to a landing page, or to a listicle that then redirects them to a landing page?).