Hey, it's Osh from Conversion Alchemy here.
David Ogilvy – the man who's copywriting generated billions of dollars for his clients – didn’t write copy in isolation...
He designed it to leverage images.
Why?
Because when image and copy synergize — you trigger a feedback loop that pulls people in and locks their attention rapidly...
Most copywriters today miss this entirely...
They treat images as an afterthought.
Which limits the true potential of their copy...
And creates unnecessary friction for the shopper...
Friction — that kills conversions.
So, start writing like Ogilvy did...
Pair your copy with imagery that reinforces it — not distracts from it.