High-Profit CRO Tip #2
Hey, it's Osh from Conversion Alchemy here.
Most brands obsess over ads, creatives, and landing pages…
but forget the one place where the money actually enters the business: the order form.
A messy, slow, or confusing checkout kills revenue faster than anything else.
Small bits of friction multiply.
Every extra second, every unclear choice, every bad layout silently drains profit.
Here’s how to fix it...
Optimize your order form so it's
- Easier to understand the value of the offer.
- Faster to checkout.
How to make it easier to understand the value of the offer:
- List the items they are going to get -- including any free bonuses or accessories
- Add higher quality photos into your image carousel
- Add trust badges or awards
How to make it faster to checkout:
- Make the UI hierarchy simple
- Make CTA buttons big, easy to click, and easy to see price
- Make it easy to click on upsells and to view their value
- Reduce unnecessary fields so users move faster.
Less friction + higher perceived value = more completed checkouts, higher AOV, and more profit from the exact same traffic.
That's the power of strategic CRO.
If you want to master these upgrades and build pages that print money consistently, my new CRO course is now live with a 60% off Black Friday launch discount.
- It includes high-converting Figma templates
- 20+ hours of in-depth, advanced CRO trainings
- Private CRO masterminds --> showing CRO being done in the real-world
- And advanced AI tools that let you implement fast and push CVR and AOV way higher.
It's 60% off until November 30th (learn more)