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Hey, it's Osh from Conversion Alchemy here.
Most generic product pages are very basic in the marketing material they give to new shoppers.
They are more centered on displaying the offer, rather then educating shoppers on why the offer is valuable in the first place.
A lot of people then get confused... and ask me if they should switch to building a long form sales page instead, that's focused more on education.
But what I tell them is to build a Hybrid Product Page.
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Example of a Hybrid PDP we built for a client (there's a lot of sections below the order form that do more heavy educating and selling) |
These pages are extremely powerful as they combine the speed of product pages with the education power of long form sales pages.
Here's the framework to model:
So a hybrid PDP is like a long form sales page, but all you do is move the order form all the way up to the top.
It wins because it does not force users to choose between learning about your offer's options or learning about why it's valuable in the first place.
It gives them both, in the right order.
