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Hey, it's Osh from Conversion Alchemy here.
If your landing page doesn’t look or feel like the ad that brought the user in, you’re paying money to lose them...
That might sound harsh, but it’s how most brands leak ad spend without realizing it.
"Ad-Page Congruence" is what reaffirms what a shopper clicked on in the first place was the right choice...
When the messaging, visual style, and emotional tone of the ad match the lander, the user relaxes and keeps moving forward.
This is what every successful 9 figure Shopify brand understands very well.
Because the moment a shopper hits a page that feels off, doubt creeps in.
And doubt is a huge conversion killer.
So, to fix this, treat your lander like an extension of the ad itself.
- Reuse the headline.
- Mirror the hero image.
- Echo the offer structure.