High-Profit CRO Tip #3
Want to print an extra $10k, $20k, $30k+ before BFCM?
Then apply the Pareto Principle to your own store.
Meaning — 80% of your results come from 20% of activities.
I call this high impact zones.
One of the most profitable and quickest ways to print extra cash is to focus on increasing the conversion rate of the first section of any page you are sending the majority of ads to.
If you can even increase it by 10, 15, 20% — you can have enormous results — and it's not that hard at all.
Here's what I recommend you test:
Craft 3-5 different hero section "angles" for the main landing page you are sending ad traffic to.
Make sure each version uses a different headline and image.
Try to make each version target a potent sub-desire of your customer persona.
Or marry one of the angles to your best performing ads.
When you dial in the right hero angle, every ad performs better because the page communicates your product's promise more potently — motivating more shoppers to stay on the page, scroll down, and convert.
Scope out my new CRO course if you want to master these upgrades and build pages and stores that print money consistently.
- It includes high-converting Figma templates
- 20+ hours of in-depth, advanced CRO trainings
- Private CRO masterminds --> showing CRO being done in the real-world
- And advanced AI tools that let you implement fast and push CVR and AOV way higher.
It's also 60% off until November 30th (learn more)