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Hey, it's Osh from Conversion Alchemy here.
Most ad accounts don’t die because of ad fatigue...
They die because of friction.
If the offer on your landing page doesn’t match the angle in your ad, your ROAS gets slaughtered...
Think about this logically...
If they clicked on your ad, you've obviously peaked their interest.
So your landing page should reinforce that interest, not say something completely different.
Your top-performing ads already tell you what your landing pages need to say.
So use this proven data and feed it into the first section of your landing page - the hero section...