wtf is funnel-flow testing?

High-Profit CRO Test #5

Hey it's Osh from Conversion Alchemy here.

Have you heard about funnel-flow testing before?

In case you haven't heard of it, let me explain what it is, and why it's a seriously CRO strategy to run...

Funnel-flow testing is when you test your shopper's navigational experience or how they flow in your funnel.

You might be sending ads straight to a PDP, for example, but find if you tested sending them to a Listicle page first — it would convert even better.

This is an example of funnel-flow testing.

There's a multitude of combinations you could choose from, but here are some of my top proven picks:

1. Ad --> Listicle --> PDP
2. Ad --> Listicle --> Long Form Sales Page
3. Ad --> Advertorial --> PDP
4. Ad --> PDP (with optimized image carousel)
5. Ad --> Long Form Sales Pages --> PDP

Pick one from the above you haven't tested yet, and test it this Q4.

Like all the test ideas I send you...

If they win, they will win big.

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Let me know if you got value from this.

- Osh

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