Hey, it's Osh from Conversion Alchemy here.
If your landing page can’t convert cold traffic, you’re setting money on fire.
Let's take an extreme example to illustrate this...
Unoptimized Landing Page:
- You spend $10,000 on ads a day.
- CPC = $1.50 → you get 6,666 clicks.
- Your product page converts at 1%.
- 66 orders x $60 AOV = $3,960 revenue.
- You’re down $6,040 (And that’s before factoring ad agency fees, COGS, etc.)
High-Converting Landing Page:
- Same $10,000 spend.
- Same 6,666 clicks.
- But now the landing page lifts conversion rate to 3%.
- 200 orders x $60 AOV = $12,000 revenue.
You’re UP $2,000...
And it gets even better...
If your landing page also lifts Average Order Value (AOV), here's what can happen:
- AOV lifts from $60 → $75.
- 200 orders x $75 AOV = $15,000 revenue.
- And this is before factoring in LTV.
Same traffic. Same spend.
3X better outcome.
The trick?
You want your page to maximize conversions and AOV.
This is exactly what we’ve been doing for our clients — and it's been a gamechanger.
Here's how:
- Improve AOV by improving your offer and price positioning.
- Improve CVR by optimizing your UXUI and your messaging.
And you'll maximize every ad dollar — ten fold...